Privacy Policy

MWUK Ltd t/a Alexandra respects and safeguards your privacy. We are committed to complying with the Data Protection Act 1998 and have published this privacy policy to help you understand how and why Alexandra collects information from you, to whom such data is disclosed and what your rights are. This policy also applies to all of our subsidiary companies.

The personal data we collect, process or use is treated securely and in accordance with Alexandra's privacy policy. Whenever you give us personal data, you are consenting to its collection and use in accordance with this policy. 

What personal data do we collect?

In order to provide our full range of services, when you visit, register, or order products or services on or our other online portals, including our eBay portal, available at, (our website) you may be asked to provide certain information about yourself including via an on-line registration form. You will be asked for personal data such as your name, address, telephone number, and email address when you register, request a catalogue, use our “Live Chat” facility, contact us directly (including by phone, email or by using our online form), make an enquiry or order products or services from us. You may also be asked for additional details during the ordering process, such as credit or debit card information to allow us to complete your order(s). Where you use our “Fit Advisor” service we may also process personal data about your personal measurements. We may also obtain information from third party sources.

With regard to each of your visits to our site we may collect the following information:

• technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;

• information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, and any phone number used to call our customer service number.


What is a cookie?
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies. Cookies are small text files that are stored on your computer, phone or other web enabled device. Cookies can allow a website to recognise a user’s device and help your browser navigate through the website by allowing you to log in automatically or remembering settings you selected during earlier visits. Cookies cannot harm your computer and we don't store personally identifiable information in cookies we create.

To shop with, you will need cookies enabled. Cookies are commonly used across the internet and will not harm your device. We do not automatically collect or capture any personal data about visitors to this site, except that their IP addresses may be automatically logged by our web server.

Cookies can either be first party, which are associated with the host domain e.g., or third party cookies from any other domain including web analytics and advertising services.

The table below lists the cookies we collect and what information they store.

COOKIE nameCOOKIE Description
CARTThe association with your shopping cart.
CATEGORY_INFOStores the category info on the page, that allows to display pages more quickly.
COMPAREThe items that you have in the Compare Products list.
COOKIE_ FORM_ KEYLast form validation Key.
CURRENCYYour preferred currency
CUSTOMERAn encrypted version of your customer id with the store.
CUSTOMER_AUTHAn indicator if you are currently logged into the store.
CUSTOMER_INFOAn encrypted version of the customer group you belong to.
CUSTOMER_RATESStores customers rates for page cache.
CUSTOMER_SEGMENT_IDSStores the Customer Segment ID
EXTERNAL_NO_CACHEA flag, which indicates whether caching is disabled or not.
FRONTENDYou sesssion ID on the server.
GUEST-VIEWAllows guests to edit their orders.
LAST_CATEGORYThe last category you visited.
LAST_PRODUCTThe most recent product you have viewed.
NEWMESSAGEIndicates whether a new message has been received.
NO_CACHEIndicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CARTA link to information about your cart and viewing history if you have asked the site.
POLLThe ID of any polls you have recently voted in.
POLLNInformation on what polls you have voted on.
RECENTLYCOMPAREDThe items that you have recently compared.
STFInformation on products you have emailed to friends.
STOREThe store view or language you have selected.
USER_ALLOWED_SAVE_COOKIEIndicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDSThe products that you have recently viewed.
WISHLISTAn encrypted list of products added to your Wishlist.
WISHLIST_CNTThe number of items in your Wishlist.

List of third parties:,,,,, google_analytics,,,

How can I manage my cookie settings?

You are able to turn off cookies using your browser settings, however please be aware that you will not benefit from the full online shopping experience on
Follow the relevant link below to be taken to the cookies page of your browsers support website for more information.

Internet Explorer
Google Chrome
Safari (iPhone/iPad)

How do we use your personal data?

Where appropriate, we use your personal data:
•To process your order and / or maintain your account and / or for research purposes
•To provide goods and services to you or your organization
•to provide you, with information about goods or services we feel may interest you. If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you. If you are a new customer we will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, please tick the relevant box situated on the form on which we collect your data;
•To inform you about changes and improvements to this website
•For billing purposes
•We may make our mailing file available to carefully selected third party companies whose products may be of interest to you. We will only do so if you have consented to this. If you do not want us to use your data in this way, please tick the relevant box situated on the form on which we collect your data.
•To carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us.

We may also use anonymised aggregated personal data for profiling purposes. We will not use information about identifiable individuals for that purpose. We will use that aggregate information for market research purposes.

If we indicate that your personal information may be used for general (including direct) marketing purposes, we will give you the opportunity to withhold your permission for that use and respect your wishes. If you decide that you do not want us to contact you, you can request that we stop using your information and that we stop sending information to you by using the opt-out function when you register on this site, or you can manage your preferences in My Account.

Similarly, at the point of becoming a registered user of this site, you can choose to opt-out of receiving telephone, email or written marketing communications by checking the relevant boxes where prompted.

To whom might we disclose your personal information?

Your personal data might be passed to a third party if they need it in order to fulfill your order(s) for our goods and services, or to execute the communications we send to you. In addition, if you wish to open a credit account we may pass your details to a credit-checking organization.

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff that work for us but operate outside the EEA or, for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

From time to time we may make our mailing file available to carefully selected third party companies whose products may be of interest to you. If you do not want us to pass on your details, please tick the relevant box situated on the form on which we collect your data, write to our customer care department at our Central Sales Office, email us at or phone 0845 155 2288.

Except as set out above, we shall not disclose your personal information unless obliged to, or required to do so by law, or where we need to in order to run our business (e.g. where other people process our data for us). In such circumstances, we ask those people to give us confidentiality or non-disclosed undertakings.


Alexandra utilizes Transport Layer Security (TLS)/ Secure Socket Layer (SSL) to encrypt data transmission between your browser and our web server, to ensure that all personal and transactional information is protected from eavesdropping, tampering or alteration.

Alexandra takes on-line security very seriously and are a registered secure site under VeriSign Certificate Authority. Any credit or debit card details that you provide will be processed transmitted and stored with the utmost care and security. Alexandra will not store your card details on this site - this information will be encrypted and held on our secure enterprise server (which is subject to data protection act requirements). No individual can gain full access to all this information and this information will never be sent in any form unencrypted.

Of equal importance is the security surrounding the payment system itself. Alexandra safely processes your card payment through your bank and completes the transaction securely behind protected firewalls, and encrypted connections between the bank and us.

Alexandra is a subscribing member of VeriSign Secure Site programmes. This gives you further assurance that:
•VeriSign has verified the organization name
•The site legitimately runs under the auspices of VeriSign
•All information sent to the site is encrypted if in a TLS/SSL (Secure Socket Layer) session, protecting against disclose to third parties.

You can check if you are in a secure part of any website by looking for the 'closed padlock' symbol. (Usually found in the bottom-right corner of the screen in your browsers task bar). Double-click on the padlock for details of the site's security certification. Also, when in secure areas, the address bar at the top of the browser shows the prefix 'https' (rather than just 'http').

The security measures described above ensure that all reasonable steps are taken to protect your personal information. However, the nature of the Internet means that an absolute guarantee of security cannot be offered, and you should be aware that there may be a small security risk in exceptional circumstances when disclosing information online.

Inaccuracies, corrections and your rights under the Data Protection Act 1998

We endeavour to keep your personal data accurate and up to date. If you become aware of errors or inaccuracies, please email

You have a right to access the personal data that we hold on you. If you would like to see a copy please send a £10 fee to meet our costs in providing you with details of the information we hold about you, and a written request to our customer care department at our Central Sales Office, email us at or phone 0845 155 2288.

Changes to this policy

The Alexandra privacy policy may be updated from time to time. Please check back frequently to see any updates or changes to our privacy policy.

Questions, comments and requests regarding this privacy policy are welcomed and should be address to Alexandra at our Central Sales Office, by email at or phone 0845 155 2288.